Rakuten, Inc. (楽天株式会社 Rakuten Kabushiki-gaisha) (Japanese pronunciation: [ɾakɯten]) is a Japanese electronic commerceand Internet company based in Tokyo and founded in 1997 by Hiroshi Mikitani. Its B2B2C e-commerce platform Rakuten Ichiba is the largest e-commerce site in Japan and among the world's largest by sales.  The company operates Japan's biggest Internet bank and number 1 credit card company (by transaction value).  It also offers e-commerce, fintech, digital content and communications services to over 1 billion members around the world, and operates in 29 countries and regions.  It is often referred to as "the Amazon of Japan". s about shop online japan version Rakuten outside japan.

How to shop online in Rakuten Japan(楽天市場) site outside Japan?

rakuten.co.jp available only in Japan, In order to access Rakuten's services outside those countries, you must hide your real location by using Japan residential VPN. This means that your IP address must signal the location of one of the countries mentioned above. For example, if you want a get a taste of the Japanese version of Rakuten, you’ll have to sign for a VPN. Why? because unless you have a Japanese IP address, you won't be able to access exclusive content.

If you visit Rakuten Japan(楽天市場) outside japan or visit with common japan VPN IP ,will show above. Only residential japan vpn works ok .